YOU BREAK IT. YOU OWN IT.

On February 15, 2024, Caitlin became the leading career scorer for NCAA Women's Basketball. For this moment we launched 'Your break it, you own it.' Not only did we do the traditional post on social media, billboards in NYC and LA, but we also filled the stadium and Iowa's bookstore with over 17,000 posters and launched a reactive T-shirt on Nike.com and partner stores.