THIS WAS NEVER A LONG SHOT.

We executed a storm of creative the moment Caitlin Clark broke the NCAA All-Time leading scoring record which was set in the 70s. With a two-part billboard in the heart of Iowa City, billboard in NYC/LA, reactive retail apparel, and commercial spot that aired during the first break after she broke the record & more. Orchestrating all of these elements was no easy task, but absolutely worth it.

DID YOU KNOW:

The University of Iowa vs Ohio State game was the most-watched regular season women’s college hoops game since 1999. The game reached more viewers than any regular season NBA game airing on ESPN or TNT this season.

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TEAM

NIKE

Creative Director: Matt Anderson
Narrative Lead: Carlyle Williamson
Creative Producer: Emily Stengrim

CREATIVE PARTNER

Wieden + Kennedy

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